Championing a Lighter Approach to Fashion
Coca-Cola light / diet Coke unveiled its first ever Digital Fashion Channel Style it Light – http://uk.specials.lifestyle.yahoo.com/style-it-light/. The channel created by Yahoo! features premium, light-hearted fashion content set within Yahoo!’s Lifestyle site. Style it Light has launched across the UK, France, Ireland and Nordics markets and forms part of the Diet Coke ‘Love it Light’* campaign.. With this fashion channel, Coca-Cola light / diet Coke is offering a lighter approach to everyday fashion moments and focuses on its consumers passion for fashion.
The ‘Style it Light’ campaign leverages Yahoo!’s expertise as the premier digital media company in creating a wide range of quality premium content that consumers what to engage with. Yahoo!’s 3.4million[Y1] * Lifestyle consumers will have access to quality, light-hearted fashion content, including daily fashion features, news and reviews of the latest trends, videos and opportunities for users to upload their own content too. With interactive content tailored to personal interests, this digital channel will link up with a range of partners, including Stylesight (www.stylesight.com), the industry’s most trusted name in trend research, to give users an uplifting and useful guide to the latest trends, buys and insider tips.
Content will be tailored across Coca-Cola light’s / diet Coke’s NWEN markets, with the UK, Ireland, France and Nordics having their own dedicated Yahoo! editor, to ensure truly relevant content for their audience. Topical, local fashion bloggers will also provide ongoing content.
Content on the site will be updated weekly and includes:
Hot Topics – The week’s hottest topic in the fashion blogging community and/or Twitter
My Fashion Treasure – Local stylists find or introduce a fashion treasure. Plus a stylish reader tells the story of their most loved item in their wardrobe
Wear it Your Way – Celebrating the fun side of experimenting with fashion. Each week our stylista wears a cool item for a day and reports back on the results
Style Magpie – helping real girls create a unique and personal style
Style Sightings – a gallery of images focusing on a particular trend
Your Style Gallery – a gallery of the best looks that week
Style It TV - bespoke video content featuring street looks
Guest Editor – a well-known blogger shares their tips
Regular blog