She's only been in The Only Way Is Essex for a matter of weeks but Gemma Collins is already making the most of her new-found fame.
The blonde car saleswoman decided to show off her curves in a daring nude photoshoot for heat magazine after declaring she loves her size 20 body.
And Gemma she is proud to be a role model for bigger women through her inclusion on the hit ITV2 reality show.
Gemma has already been causing a stir on The Only Way Is Essex, and was seen trying to hit it off with Kirk Norcross' dad Mick during one episode of the show.
However, Mick, who co-owns the Sugar Hut nightclub with his son, appeared to be more taken with Chloe Sims and her surgically-enhanced figure.
In the most recent episode of The Only Way Is Essex, Gemma was seen hosting a charity pub quiz with stars Amy Childs, Mark Wright, Sam Faiers, Lauren Goodger and Harry Derbidge all taking part.